To secure the award, Coach Welly co-founder and Chief Executive Owen Bowling joined leading fitness and wellness brands invited to showcase their company on the main stage in front of an audience of over 300 industry leaders.

A seven-person selection committee of industry experts from leading investment groups reviewed and judged applicants, with eight finalists selected to present their company and products and engage in a live Q&A before audience members voted for their favourite startup to win the ‘Audience Choice Winner’ title - awarded to Coach Welly in the Innovation Showcase’s ‘Fitness & Fitness Tech’ category.

Announcing the win, Summit organisers wrote “Coach Welly (is) an Australian health tech platform offering an app that rewards gym members with personalised tracking and gamification software.

“World Gym Australia recently tapped the fitness engagement company to enhance customer loyalty and satisfaction.”

Held in Los Angeles, California earlier this month, the two-day event Summit brought together leaders from the top fitness and wellness brands and featured speaker including Evelyn Webster, Chief Executive of SoulCycle; Krystal Zell, Chief Executive of Tonal; Bryan Myers, Chief Executive of Solidcore; Sam Cole, Chief Executive and co-founder of FitXR and Sean Turner, Chief Executive of Les Mills USA.

Gainful, which provides a personalised approach to protein and supplements that includes an online quiz, was also recognised in the Innovation Showcase’s ‘Fitness & Fitness Tech’ category.