Industries · Fitness
The tech that notices before they cancel.
Most of your churn is quiet: the visits taper, the direct debit keeps clearing, and they're gone before anyone rings. Welly rewards every visit and nudges the members going quiet, so someone notices in time.
The problem
The quiet quit
Members don't quit loudly. The visits taper off, the direct debit keeps clearing for a month or two, and by the time anyone at the desk notices, the decision to leave is already made.
Nobody can watch everyone
A good trainer knows the moment a regular stops turning up. But no team can hand-track a thousand members' momentum, and the ones quietly drifting are exactly the ones nobody has the hours to ring.
Apps get abandoned
A generic fitness app pulls members onto the lounge-room floor instead of yours. Content on its own never builds the habit of turning up, and an app that ignores your gym does nothing for your retention.
How Welly works for fitness
The plays.
Check in
Our MMS integration (or QR scan at the door) turns every visit into points, so walking through your gym is the single most rewarded habit in the app.
Door entry · Visit streaks · +100 every visit
+100
points per gym visit
Notice
Welly tracks each member's weekly gap and nudges before a streak breaks, because it already knows who has trained this week and who has quietly gone missing.
700 pts banks the week · Timed nudges · Streak at risk
700
points banks the week
Readiness
Using the user's wearable data or a sixty-second phone-camera scan reads each member's recovery and hands back a daily readiness score, so they know whether to push or ease off, and keep opening the app.
HRV finger scan · Tested on 1.5M+ users · Daily readiness
60s
phone-camera readiness scan
Level up
Weekly streaks bank into levels, and levels unlock rewards from real partners, so by month four a membership feels like progress earned rather than another invoice.
Streaks · Levels · Real partner rewards · 11x redeemed
11x
subscription value redeemed
The numbers
66.4%
the industry's average annual member retention, so about a third leave each year
Source: HFA, 2025
50%
of new members quit within the first six months of joining
Source: IHRSA, 2020
$2.8bn
Australia's gym and fitness market in 2025-26, and forecast to decline
Source: IBISWorld, 2025
+100 a visit · 11x redeemed
Keep the members you've already won.
Book a demo and we'll show you the member view for your gym, every visit rewarded and every quiet quit caught early.